Is Shopping Locally Better in an Economic Crisis?
A Family owned local business in Denmark have seen a spike in online sales during the Coronavirus pandemic of 2020.
Online shopping has seemingly become more popular than ever before, and especially one local family owned business is seeing an unexpected increase in sales during this time of crisis.
The Locals Are Loyal & Want To Support Business
It looks like shoppers have been loyal to their community than ever before. In Denmark, a viral video tells people to "shop local" followed by ad campaigns, newsletters and posts on Social Media is shifting purchasing behavior.
"Being from a small town and being Danish is more important than ever. 15 years of supporting our local community is paying off." - Frederik Nielsen, Founder of AvXperten
The two brothers, Frederik and Nikolaj Nielsen, who owns and runs the online business www.AvXperten.dk have seen ups and downs, and faced the financial crisis of 2009 together, were expecting sales to stagnate.
"We prepared ourselves for a big drop in sales and many layoffs, but we were overwhelmed by an actual increase in sales, rather than a drop. We are hopeful that this trend keeps going in 2020, but preparing for tough times." - Nikolaj Nielsen, CEO of AvXperten
The Danes are shopping online, more than ever
According to "FDIH" The Danish E-commerce Union, some e-commerce stores have seen a surge of up to 500% during March and early April of 2020. All e-commerce stores selling essential goods are experiencing a rush like never before.
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