The Science Behind Why We Love To Win

Casino providers Betway have created an interesting infographic which helps us learn all about this and gives us the stages that our brains go through in the build-up to a competitive activity.

There are four stages that the brain goes through on this winning journey:

• A significant testosterone increase
• An assessment of risk vs reward and how intense our reaction should be to this
• A link that is created between behaviour and reward to recreate the same positive emotion in future
• The dopamine in your brain remembers how this victory was achieved so that you can replicate it

The final two points are crucial - it’s these functions that contribute to our love of winning, as our brains create a ‘reward network’ linking success and the actions we need to achieve it. It’s really no surprise that we actively seek to win, when our brains make such an effort to remember the positive emotions that winning creates!

The four stages are explained in detail below, so check them out to get a further understanding.